Desautels Faculty of Management, McGill University, Associate Professor
Professor Animesh received his doctorate in Information Systems from R. H. Smith School of Business, University of Maryland and holds an Master’s degree in Information Systems Management from Carnegie Mellon University. He has a Bachelor’s degree in Business Studies from Delhi University. His research primarily examines the impact of Internet technologies and electronic commerce. He is currently working on the following areas: impact of online advertising on consumers and firms, impact of virtual world features on consumer experiences and behavior, impact of online social media on information diffusion, and impact of computer supported coordination systems on user productivity and satisfaction. His research has been published in top journals, such as Information Systems Research, MIS Quarterly, and Marketing Science.